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Public Relations


Kav Yashir Public Relations professionals leverage customers' visibility and exposure in all media channels:  Print, Broadcast and Online media. Our well-known PR services include strategy and brand messaging, long term reputation management, and consistent market leader positioning for our clients.  


As part of our mission to provide our customers with the highest quality service, we adopted an integrated strategy based on the following principles:

  
Get to know our clients: Understanding the company's relative advantages and disadvantages in the market. Positioning and branding in the relevant market vis-à-vis three factors: potential investors, customers and employees. Differentiation of the Company vis-à-vis other companies it its industry.


Management: It is the role of the PR agency to release statements of senior executives within the correct and relevant contexts. Quotes from the CEO can position him as media expert in his field and a preferred interviewee when the media looks for information about a company he runs.
 

Long Term Positioning: Kav Yashir sees great importance in a well-managed, long-term media coverage, presenting the company and its capabilities, growth and development. The goal is to position the company as a leader in its market.  Kav Yashir's High Tech expertise has led to the creation of specific media channels for this sector.