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Marketing


The purpose of marketing is to create demand and bring the consumers to the sales table, where the role of the sales manager is to close the deal. Our marketing department creates a comprehensive and integrative strategy for building your brand, from which different tactics are derived to help actual sales.


Organizations declare that they do not have sufficient resources to carry out marketing activities but they are not aware of the fact that there are several creative and effective marketing methods that require relatively little resources and have proven effective results.


Kav Yashir's marketing services include advanced marketing consulting services and close interaction with the organization's marketing department, starting from the VP Marketing through the Marcom manager, to advertising and event managers. In special cases, Kav Yashir becomes the organization's marketing arm and acts as an independent outsourced marketing unit in Israel and worldwide.


Kav Yashir takes an active role in planning the marketing segment of the organization's annual planning, it initiates various marketing activities, integrates the organization with external marketing activities suited to it needs and its marketing goals, and if necessary, actively produces everything.

 

Kav Yashir Marketing services include:

  • Involvement in branding: working closely with the organization's key figures and with the creative company.
  • Creating customer marketing messages in cooperation with its managers.
  • Promote marketing messages in a comprehensive and ongoing public relations campaign.
  • Organization of customer / distributor conferences or any target audience that is identified by the customer.
  • Integrating key functionaries and facilitators in professional seminars in order to create an "expert" status for the company and its managers.
  • Integration of the client in relevant professional events: professional exhibitions and various promotional events. Kav Yashir has all the relevant contacts with these events organizers.
  • Initiate cooperation with other leading companies in order to promote common interests.
  • Community relations: consulting and handling donations, providing sponsorships to various organizations, volunteering activities, setting up foundations and scholarships, etc., all this in order to contribute to the community and to company's positioning.